Latest From Cetas Healthcare

MedTech Market - Medical Technology, Perceived Value Mapping

Introduction: In a crowded MedTech marketplace, how do you stand out? While each brand is contesting for the attention and trust of customers, including healthcare providers, patients, and purchasing decision-makers – how do you communicate

Medical Devices – MedTech Market, Brand Differentiation in Medical Devices

Introduction: Once upon a time, MedTech companies could afford to be sales driven organizations on the back of their engineering prowess. Alas, those days are now over. MedTech companies face a consistent challenge of distinguishing

European Medical Device Regulation (EU MDR 745/2017), Navigating Incident Reporting Criteria

Introduction: The European Medical Device Regulation (EU MDR 745/2017) has significantly enhanced the regulatory framework governing medical devices in the European Union (EU). Among its many provisions, incident reporting stands out as a crucial aspect

MedTech Market Research Methodology, MedTech Portfolio Optimization

Introduction: In the ever-evolving landscape of healthcare technology, new product development and commercialization of Medical Devices can be a daunting task. One of the greatest challenges faced by product management and marketing leaders in the

MedTech devices and diagnostics, Power of Real-World Evidence

Introduction: The MedTech industry has evolved significantly over the years, with innovations driving the development of life-saving devices and diagnostics. In this era of precision medicine and evidence-based healthcare, the demand for robust data to

Diagnostic (IVD) devices - post-market surveillance (PMS) for In Vitro

Introduction: In vitro diagnostic (IVD) devices play a pivotal role in healthcare, aiding in the diagnosis, monitoring, and management of diseases. With the continuous advancement of technology and an ever-expanding IVD market, ensuring the safety

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