Latest From Cetas Healthcare

Introduction: Cardiovascular care is advancing rapidly, driven by innovations that aim to transform patient experiences and outcomes. At the forefront of this transformation are the detailed patient journeys—from the first signs of symptoms to long-term

Introduction: “How likely is it that you would recommend our company/product/service to a friend or colleague?” One simple question that provides a clear line of sight into the company’s customer relationship landscape. The strengths are

Introduction: As we navigate through critical regulatory milestones in the medical device industry, it is essential for manufacturers to fully understand the impact and requirements of the EU Medical Device Regulation (MDR). With pivotal compliance

Introduction: In the intricate realm of medical device manufacturing, success hinges upon a deep understanding of the diverse needs and preferences of healthcare professionals, institutions, and end-users. Customer segmentation emerges as a critical tool in

Introduction: In the dynamic and rigorously regulated medical device industry, the introduction of a new product demands not only strategic foresight but also robust execution, underpinned by a thorough understanding of market needs, customer expectations,

Introduction: In a crowded MedTech marketplace, how do you stand out? While each brand is contesting for the attention and trust of customers, including healthcare providers, patients, and purchasing decision-makers – how do you communicate

Introduction: Once upon a time, MedTech companies could afford to be sales driven organizations on the back of their engineering prowess. Alas, those days are now over. MedTech companies face a consistent challenge of distinguishing