Key Opinion Leaders (KOLs) are the most influential experts or advisors who have earned a reputation in their field and are relied on, to provide an assessment of the efficacy and safety of a drug or device. Medical Device companies leverage KOL’s contribution at various stages of the device life cycle, starting from discovery and R&D to marketing and end-user outreach. A collaborative relationship with influential KOLs’ who influence their opinion as speakers, authors, and researchers is often a cornerstone of a marketing strategy to build credibility and acceptance within the medical community.

MedTech Gurus, a KOL identification, management, and engagement platform created by Cetas Healthcare, is built specifically for the MedTech industry. MedTech Gurus is the only global platform that goes significantly above and beyond the clinical (sub) specialty of the KOLs (e.g. Surgical Oncology) and profiles them based on specific procedures (e.g. RF Ablation for Liver Cancer).

Thus, we ensure your investment is converted into a high volume of actionable insights for better decision-making in the industry by identifying the right key opinion leader across different
therapeutic areas, specialties, and geographies. Whilst we help you to know the REAL KOLs better by providing the most complete and accurate information, we don’t just stop here, The KOL Profiles are frequently updated from time to time to provide recent developments or changes in their activities

MedTech Gurus Services:

• a. KOL Identification With our MedTech expertise and in-depth understanding of the procedure and therapeutic areas, We strive to provide the most influential and thought leaders. This process involves capturing the procedure-specific information from cherry-picked data sources, organizing and analyzing the information, and applying a coherent scoring methodology to identify the top KOLs according to the respective criteria.
• b. KOL Profiling We develop a database of MedTech KOLs, Payers, HTA Experts, and Hospital Procurement and Advocacy Group experts. Our database provides in-depth information on activities that provide you with greater insights into experts’ activity in various segments including Publications, Advisory Boards, Committee, Trials, Guideline activities, and so on.
• c. KOL Ranking/Rating We provide a robust rating methodology to rate the KOL once we deep profile them. We provide a 5-scale rating to the KOL based on their level of activity in Speaking Engagement, Advisory Board, Authorship participation in publication, Trial, and Guideline Participation. Our KOL ranking would be updated frequently as the database grows. Our ranking strategy doesn’t only apply to Global ranking but also the ranking based on the filters applied to Geography, Specialty, and Procedures.
• d. Digital Opinion Leaders We help you identify the Key Opinion Leaders on the digital platform who have a significant influence on online platforms and frequently share original content online which achieves high reach (direct followers) and depth (wide audience). In recent years, we have seen more KOLs adapting to online presence to maintain their influence and expertise. It is important and can be a complementary strategy to represent an opportunity for broader and innovative dissemination to other HCPs and the public.
• e. KOL interactions and Engagement Identifying, engaging, and interacting with the established Opinion Leaders can achieve benefits such as higher visibility, greater reach, and increased profit post-market approval. We help you connect to the KOL of interactions and build up the contracts with the KOL recognized, Track, and manage the interactions/contracts with them.
• f. KOL Mapping It gives you a complete contextual picture of the Expert/KOL landscape. We provide significant insights into KOLs’ connections among their peers with regard to shared events, publications, trials, and organization activity.