A global firm specializing in customer insights and strategy for the medical devices industry

Customer Insights Practice:

We provide custom and proprietary market research solutions and models to support Medical Device clients throughout the continuum of marketing process. Qualitative Research:

At Cetas Healthcare we believe that the art of qualitative research is best practiced by taking a disciplined and rigorous approach to gathering and analysing information. We use a repertoire of open-ended interviewing techniques, and informal method of analysis to gain an understanding of people’s attitudes, opinions, and behaviour.

Our specialist healthcare moderators are experienced in gaining insights through:

  • In-depth one-on- one personal interviews
  • Focus group discussions
  • Ethnography (Immersion) research
  • Telephone in-depth interviews

Quantitative Research:

Cetas Healthcare also offers full range of quantitative market survey methodologies including online surveys, personal quantitative interviews, and phone surveys. Our comprehensive portfolio of quantitative solutions for specific business issues includes:

  • Market Sizing Surveys
  • Advanced Segmentation Modeling
  • Perceptual Maps/Correspondence Maps for Market Positioning
  • Conjoint Analysis for New Product Development
  • MaxDiff Analysis for Product Introduction to New Markets
  • Price Sensitivity Meter/Gabor Grange for New Product Pricing
  • Price Value Maps/Brand Price Trade-off for New Markets Pricing
  • Value Proposition Testing
  • Customer Satisfaction/ Customer Experience modelling
  • Win Loss Analytics for Commercial Excellence

Market Insights and Competitive Intelligence

Over and above the routine off-the- shelf market overview reports, often times our clients need a detailed view of the markets (market size, growth, forecasts, drivers, barriers, technology trends, pricing trends, etc.) and competitors (competitor characteristics, needs, views on supplier performance, investment plans, strategic direction, product pipeline, marketing strategies, financial data, expansion records and plans, etc.). We creatively identify and interview a variety of industry participants—including direct competitors—to provide a well-rounded, corroborated view of the salient competitive issues. We use ethical means to gather hard-to- find information on markets and competitors. Our specialists then analyze the findings, add insights, demonstrate clear implications to the client, and work with decision makers to develop action plans and strategies.

Medical Devices Strategy Consulting

We are a specialist consulting group, with a team dedicated solely to serving the medical devices/technology marketplace. We have domain experts and leaders in the industry, with decades of experience and background. Combined with our market research and customer insights capabilities, our output comes from integrating data, knowledge and intuition. Our expertise spans diagnostic imaging, interventional devices, monitoring systems, IT infrastructure, etc. Our breadth stretches from Asia to Europe to the Americas. Our competency includes business, technology, products, marketing, commercial and service. Our track-record includes successful projects in launching new products, troubleshooting existing markets, and making mission critical go/no-go decisions.

Cetas Healthcare | Product Claim Management
A global firm specializing in customer insights and strategy for the medical devices industry
Medical Market Research Emerging Markets Business Analytics Desk Research Qualitative Quantitative Competitive Intelligence
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Product Claim Management: Converting Market Access into Market Acceptance

Product Claimscan be described as “factual statements on the safety and performance characteristics of your Medical Device within its Intended Use”. Ideally such claims should be differentiating, which means that they are suitable to highlight why a target customer, be it a physician,payer or patient, would prefer a specific product over other market alternatives.

Identifying the right Claim Space for your target customer group requires to identify the key drivers and obstacles, which are relevant for the application of a Medical Devices within the specific context of its usage and under the circumstances of a local market.

To be able to differentiate in this Claim Space often also requires the calibration and comparison towards an explicit or implicit Standard of Care against which all market or treatment alternatives can be benchmarked.

A thorough analysis of current local reimbursement patterns and a strategy to gain access to a sustainable compensation of your novel device in a specific healthcare market is also a critical factor to be commercially successful after market entry.

Our support in Market Access blends our partner’s knowledge on local rules, regulation and reimbursement patterns to a guidance on how to effectively demonstrate the safety and performance of your device.

Our support in Clinical Intelligence offers to identify the relevant categories within a given Standard of Care which allow for a strong differentiation.

Product ClaimManagerTM is our structural approach to allow making informed choices and select technical, clinical and economical claims on their differentiating impact and substantiation costs.

productclaimmanager

The support Product ClaimManager offerstherefore blends

  1. Customer Insights of relevant drivers for your target group
  2. Clinical Intelligence to highlight the applicable Standard of Care (SoC)
  3. Analysis of market or treatment alternativesagainst the SoC benchmark, and
  4. Local Reimbursement Analysis and
  5. Regulatory Support

to enablea differentiating positioning of your Medical Device in compliance with the applicable Regulatory Rules.

Product ClaimManagerTM is offered in partnership with and is a trademark of MD squared B.V., The Netherlands

Delivered through collaboration between:

delivered collaboration