Cetas Healthcare | New Product Innovation Study For “Value” Ultrasound Design
A global firm specializing in customer insights and strategy for the medical devices industry
Medical Market Research Emerging Markets Business Analytics Desk Research Qualitative Quantitative Competitive Intelligence
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New Product Innovation Study For “Value” Ultrasound Design

20 Feb New Product Innovation Study For “Value” Ultrasound Design

  
OPPORTUNITY AND NEED-GAP ANALYSIS OF THE VALUE ULTRASOUND MARKET IN BRICS
Objectives
  • Identify market landscape and establish key customer segments for value ultrasound
  • Develop an understanding of the workflow, referral dynamics and unmet needs of GPs and Obs/Gyn
  • Test value ultrasound product concept & prototypes
Client Profile
  • A global medical technology company manufactures and sells a broad range of medical imaging and information technologies, medical diagnostics, patient monitoring systems, performance improvement, drug discovery, and biopharmaceutical manufacturing technologies
Approach
  • In-depth interviews to define competitive landscape
  • Focus groups to understand key challenges related to workflow, and equipment, needs, and training
  • Focus groups to test product concepts with the users and non-users of ultrasound
Insights
  • Global quantitative data was collated for a period of 10 years
  • Data depicted many gaps and missing information, which were sorted through various analytical techniques and statistical methods
Impact

Client had a clearer understanding of the market landscape for value ultrasound market – allowing them to customize product specs as well as design a tailored training module for potential users

“Big variations among ‘start-up’, ‘established’ and ‘renowned’ clinics”