Cetas Healthcare | Market Opportunity Assessment Study
A global firm specializing in customer insights and strategy for the medical devices industry
Medical Market Research Emerging Markets Business Analytics Desk Research Qualitative Quantitative Competitive Intelligence
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Market Opportunity Assessment Study

20 Feb Market Opportunity Assessment Study

  
ESTABLISH THE HC FACILITIES INFRASTRUCTURE, FINANCING AND INSURANCE, GROWTH TRENDS
Objectives
  • Map public and private healthcare infrastructure: number, categories, ownership
  • Understand HC financing and insurance coverage
  • Map the tender process for medical equipment, and key decision makers & influencers
  • Forecast market growth
Client Profile
  • A global medical technology company engaged with manufacturing and selling drug delivery and diagnostic range of devices along with other instrument systems and reagents for several infectious diseases
Approach
  • Desk research for demographics, infrastructure and human health resources availability in 33 provinces
  • 10 Face to face in-depth interviews with Ministry of Health officials at all levels
Insights
  • The decision hierarchy is clear in public sector healthcare at various levels
  • Process in private hospitals is different than in public
  • Mapping the equipment purchase pathway and key stakeholders (and their concerns) is key to tailoring the efforts and strategy
Impact

The client adopted the research findings into their business planning tool, and as a result is investing heavily in building capacity

“Sales representatives can demonstrate, but are not allowed to directly offer products to certain healthcare providers.”