Cetas Healthcare | Market Launch Support for Value Anesthesia Equipment
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Market Launch Support for Value Anesthesia Equipment

20 Feb Market Launch Support for Value Anesthesia Equipment

  
OPPORTUNITIES FOR US HOSPITALS FROM UNDERSTANDING INDIAN HC SYSTEM EFFICIENCIES
Objectives
  • Identify customer needs & pain-points
  • Establish customers’ likes/dislikes of new product
  • Identify the target customer groups for new product
  • Establish optimal positioning in the market
  • Quantify the opportunity size for new product
Client Profile
  • A global medical technology company manufactures and sells a broad range of medical imaging and information technologies, medical diagnostics, patient monitoring systems, performance improvement, drug discovery, and biopharmaceutical manufacturing technologies
Approach
  • Extensive research to establish target hospitals
  • 30 Quantitative research interviews with senior Anesthesiologists across public and private Hospitals
  • In-depth assessment of new product profile
Insights
  • Big differences in public and private hospitals across various aspects
  • Advised the client on target customer hospitals and optimal positioning statement.
  • Advised on implementation strategy in terms of bundling, channels, distribution and pricing tools
Impact

The client has taken the recommendations on board, and has positioned the product accordingly

“Availability of spare parts is the biggest common factor across hospital types”