A global firm specializing in customer insights and strategy for
the medical devices industry
Customer Insights Practice:
We provide custom and proprietary market research solutions and models to support
Medical Device clients throughout the continuum of marketing process.
At Cetas Healthcare we believe that the art of qualitative research is best practiced by taking
a disciplined and rigorous approach to gathering and analysing information. We use a
repertoire of open-ended interviewing techniques, and informal method of analysis to gain
an understanding of people’s attitudes, opinions, and behaviour.
Our specialist healthcare moderators are experienced in gaining insights through:
In-depth one-on- one personal interviews
Focus group discussions
Ethnography (Immersion) research
Telephone in-depth interviews
Cetas Healthcare also offers full range of quantitative market survey methodologies
including online surveys, personal quantitative interviews, and phone surveys.
Our comprehensive portfolio of quantitative solutions for specific business issues includes:
Market Sizing Surveys
Advanced Segmentation Modeling
Perceptual Maps/Correspondence Maps for Market Positioning
Conjoint Analysis for New Product Development
MaxDiff Analysis for Product Introduction to New Markets
Price Sensitivity Meter/Gabor Grange for New Product Pricing
Price Value Maps/Brand Price Trade-off for New Markets Pricing
Over and above the routine off-the- shelf market overview reports, often times our clients
need a detailed view of the markets (market size, growth, forecasts, drivers, barriers,
technology trends, pricing trends, etc.) and competitors (competitor characteristics, needs,
views on supplier performance, investment plans, strategic direction, product pipeline,
marketing strategies, financial data, expansion records and plans, etc.).
We creatively identify and interview a variety of industry participants—including direct
competitors—to provide a well-rounded, corroborated view of the salient competitive
issues. We use ethical means to gather hard-to- find information on markets and
competitors. Our specialists then analyze the findings, add insights, demonstrate clear
implications to the client, and work with decision makers to develop action plans and
Medical Devices Strategy Consulting
We are a specialist consulting group, with a team dedicated solely to serving the medical
devices/technology marketplace. We have domain experts and leaders in the industry, with
decades of experience and background. Combined with our market research and customer
insights capabilities, our output comes from integrating data, knowledge and intuition.
Our expertise spans diagnostic imaging, interventional devices, monitoring systems, IT
infrastructure, etc. Our breadth stretches from Asia to Europe to the Americas. Our
competency includes business, technology, products, marketing, commercial and service.
Our track-record includes successful projects in launching new products, troubleshooting
existing markets, and making mission critical go/no-go decisions.
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A global firm specializing in customer insights and strategy for the medical devices industry
Medical Market Research Emerging Markets Business Analytics Desk Research Qualitative Quantitative Competitive Intelligence