Cetas Healthcare | Customer Market Landscape Mapping Study
A global firm specializing in customer insights and strategy for the medical devices industry
Medical Market Research Emerging Markets Business Analytics Desk Research Qualitative Quantitative Competitive Intelligence
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Customer Market Landscape Mapping Study

20 Feb Customer Market Landscape Mapping Study

  
ESTABLISH INSTALLED BASE, MARKET SIZE AND FORECASTS IN PUBLIC & PRIVATE FACILITIES
Objectives
  • Comprehensive assessment of Indonesian market
  • Key needs in ECG, MIC, USG, Ventilators and X-ray
  • Market metrics (size, IB, revenue, forecasts, share)
  • Micro-financials of equipment usage in facilities
  • Understand the funding in a rural landscape
Client Profile
  • A global medical technology company manufactures and sells a broad range of medical imaging and information technologies, medical diagnostics, patient monitoring systems, performance improvement, drug discovery, and biopharmaceutical manufacturing technologies
Approach
  • Desk research for demographics, infrastructure and human health resources availability in 33 provinces
  • 55 Face to face in-depth interviews with Ministry of Health officials at all levels
  • 720 quant interviews with healthcare providers
Insights
  • It is vital to understand public sector healthcare spending and trends across different health systems and types of institutions
    Mapping the equipment purchase pathway and key stakeholders (and their concerns) is key to tailoring the efforts and strategy
Impact

The client was able to zoom in on specific equipment categories for its business portfolio, and is making steady inroads in Indonesia

“A handful of competitors (mostly multinationals) and distributors are controlling the Indonesian market ”