Healthcare & MedTech Market Research for Smarter Business Decisions

Tailored insights to uncover opportunities, shape innovation, and drive growth across medical devices and diagnostics.

Custom market research services at Cetas Healthcare

Healthcare & MedTech Market Research Solutions Across the Product Lifecycle

Qualitative Research

TDIs

45–60 min telephonic/web video interviews

IDIs

45–60 min in-person interviews

FGDs & Ethnography

Conduct 90–120 minute focus group discussions and ethnographic research to uncover deeper customer behaviors, perceptions, unmet needs, and real-world decision-making insights.

Quantitative Research

Express Surveys

<5 min, <10 questions, mobile-friendly

Regular Surveys

20–25 min online surveys

Product Safety/PMCF Surveys

5–10 minute patient case form (PRF) and chart audit–based compliance surveys designed to capture real-world safety, usage, and post-market follow-up insights efficiently.

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Global MedTech Research Panel & Healthcare Expert Network

4.2M+ Healthcare Professionals & Respondents

Healthcare & Life Sciences professionals worldwide

Specialized Healthcare Network & KOL Access

Access a specialized network spanning clinicians, KOLs, C-suite leaders, R&D experts, and procurement professionals across the MedTech ecosystem—delivering targeted insights, expert perspectives, and strategic industry intelligence.

Global Reach

We are present across North America, Europe, APAC, Latin America, and MEA

FAQ's

Cetas Healthcare designs qualitative and quantitative studies for medical device, diagnostics, and digital health companies including physician and patient interviews, conjoint analysis and pricing studies, market sizing, product concept testing, customer satisfaction studies, and post-market clinical follow-up (PMCF) surveys.
Product managers, marketing teams, and market access leaders at medical device, in vitro diagnostics, and digital health companies commission custom studies, most often ahead of a product launch, a repositioning decision, a pricing change, or when entering a new geography.
Cetas Healthcare focuses exclusively on MedTech, in vitro diagnostics, and digital health, with study experience spanning medical imaging, patient monitoring, clinical diagnostics, healthcare IT, dental implants, and aesthetics, among other device and diagnostics categories.
Studies typically combine qualitative methods (in-depth interviews, focus groups, advisory boards) with quantitative methods (online surveys, CATI, conjoint and MaxDiff analysis) depending on the question being answered — qualitative work to explore the why, quantitative work to size and validate it.
Cetas Healthcare recruits from its own developed and validated healthcare professional (HCP) panels, screening respondents by specialty, geography, and clinical experience so that survey and interview participants match the specific target profile a study requires.
Yes. Cetas Healthcare runs custom market research studies across the US, Europe, and Asia, giving MedTech companies a consistent methodology for comparing insights across markets rather than relying on separate regional vendors.

Expert Insights Driving Smarter MedTech Decisions

Connecting knowledge across borders to drive innovation.

Research Trends Shaping the MedTech Industry

Deep dives on clinical workflows, device adoption and outcomes.

Case Studies: Real-world MedTech Impact

Stories of how tech improved care and saved costs.

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Looking Beyond Net Promoter Score: Understanding Customer Loyalty in MedTech

Exploring deeper metrics that capture trust, satisfaction, and long-term engagement.

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Contact Our MedTech Experts

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Cetas Healthcare is the world’s leading boutique MedTech market research firm. We blend agency-grade research with strategic intelligence frameworks to track pipelines, regulatory shifts, clinical trials, and GTM strategies. As pioneers of ISO 14155-compliant PMCF surveys, we’ve managed 25,000+ patient case forms for Class II & III devices, helping clients secure CE certifications and stay ahead of EU MDR requirements.

Contact Us:  communication@cetas-healthcare.com

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