Cetas Healthcare | Commercial Due Diligence Support for Acquisition
A global firm specializing in customer insights and strategy for the medical devices industry
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Commercial Due Diligence Support for Acquisition

20 Feb Commercial Due Diligence Support for Acquisition

  
TRANSACTION SUPPORT TO EUROPEAN MEDICAL DEVICE COMPANY ACQUISITION
Objectives
  • Enhance footprint in high growth emerging markets
  • Acquire local company with complementary position
  • Identify potential market synergies from acquisition
  • Identify actions needed to align target company
  • Go-to-market strategy & execution support
Client Profile
  • A global medical technology company. A leading surgical sutures specialist with over 60m Euro revenue, with a strong presence in cardiothoracic, ophthalmic, aesthetic, digestive, urology, maxillo-facial and orthopedics specialties
Approach
  • Extensive desk research, competitive intelligence and customer opinion to uncover all the dynamics.
  • Three phase design to understand overall standing of target company in market, and customer insights to understand potential pitfalls of the acquisition
Insights
  • Global sutures market expected to grow 10-15%
  • Local manufacturing will help reduce import duties
  • Local company may not have strong strategy in place
  • Value offering needs to complement global offerings
Impact

Based on our recommendations, the client went ahead with the acquisition that was accomplished in end 2014. Cetas Healthcare has also been retained for post acquisition integration and strategic direction setting for the next two years.

“Cetas Healthcare was retained for post acquisition integration and strategic direction setting for the following two years.”