X

Market Opportunity Evaluation for CEM in Mammography

Let’s Talk

Talk to MedTech Experts !



    Understand the market assessment, adoption triggers, and future outlook for CEM in US and Europe.
    client_icon

    The Client

    • A global medical technology company manufactures and sells a broad range of medical imaging equipment.
    challenge_icon

    The Challenge

    • CEM has been a technology offered since 2011, and at RSNA 2020 client introduced CEM with addition of biopsy. However, one challenge for massive adoption with CEM is for physicians to perform a biopsy. Client wants to achieve 100% growth in mammography business with CEM
    approch_icon

    Our Approach

    • Qualitative Research: 60 mins. one on one, in-depth telephonic interviews with stakeholders with Breast radiologist/ breast fellowship trained radiologist and Breast radiologist influencers.
    • Quantitative Research: 20 mins. one on one, quantitative online survey based on a structured questionnaire with stakeholders with Breast radiologist/ breast fellowship trained radiologist and Breast radiologist influencers.
    The Objectives

    The Objectives

    • To assess the current market of mammography.
    • To evaluate the key drivers and barriers for adoption of CEM.
    • To assess the future market opportunity for CEM.
    • To determine customer awareness and perception about CEM.
    • To identify the key macro-factors (regulatory burden, clinical research, reimbursement, infrastructure, etc. ) and their impact on adoption of CEM.
    Project Outcomes

    Solution/Outcome

    • Current mammography department challenges and exams / equipment challenges were identified.
    • Current and future usage of different mammography equipment was captured.
    • Perception of stakeholders regarding CEM on parameters like awareness, likelihood to switch, comfort & confidence with usage, and benefits over MRI and other modalities was evaluated.
    • Hypotheses statements describing additional benefits of CEM were tested.
    • Recommendations were made on which important factors can be focused on in order to increase usage of CEM in the future.

    We provide the best insights for your business

    Contact us