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Market Opportunity Assessment of Automated Solution for Extemporaneous Drug Manufacturing

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Identify the market opportunity for an automated compounding solution for non-sterile extemporaneous manufacturing in hospital pharmacies
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The Client

  • A company that is committed to automating and streamlining the drug compounding process, making personalized treatments better, safer and easier to produce
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The Challenge

  • The client focuses on non-sterile segment for extemporaneous drug manufacturing in hospitals
  • They are looking to evaluate the business opportunity for this automated solution across key markets
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Our Approach

  • Qualitative research: Web-assisted in-depth interviews with Chief Pharmacists, Pharmacy Managers, and Pharmacy Directors in France, Spain and Germany who work at hospital pharmacies performing extemporaneous drug manufacturing
The Objectives

The Objectives

  • Identify the patient profiles for non-sterile extemporaneous drug manufacturing
  • Understand the process followed for manufacturing non-sterile extemporaneous drugs
  • Evaluate the satisfaction and challenges with manual non-sterile extemporaneous drug manufacturing
  • Evaluate stakeholders’ perception and willingness to purchase the solution
Project Outcomes

Solution/Outcome

  • We understood the most often manufactured non-sterile dosage forms and the most commonly prescribed patient groups
  • We identified the likes and dislikes of manual non-sterile extemporaneous drug manufacturing
  • We understood the process of non-sterile extemporaneous drug manufacturing
  • We tested and evaluated the perception, likes, areas of improvement and preferred payment model for the concept
  • We understood the key decision makers, factors and purchase considerations

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