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Cybersecurity Maintenance Services for Diagnostic Imaging Equipment

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    Identify customer’s requirements and preferences around cybersecurity maintenance service agreements from various stakeholders.
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    The Client

    • A global medical technology company manufactures and sells a broad range of medical imaging equipment and digital solutions innovator
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    The Challenge

    • The client’s current cybersecurity agreement is just bought by 5% of their equipment buyers.
    • To understand why the agreement is not opted and what can be the features which can increase the demand for cybersecurity agreement and to understand the customers’ tradeoffs.
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    Our Approach

    • Quantitative online survey (20 mins) based on a structured questionnaire including Conjoint Analysis with Radiology department heads and IT heads/CIO
    The Objectives

    The Objectives

    • To understand current scenario and challenges with regards to present cybersecurity agreements
    • To understand the expectations for cybersecurity agreement of high- end diagnostic imaging equipment
    • Identify the key cybersecurity features that should be added in the maintenance agreement
    • To evaluate tradeoffs to different features and levels of a new proposed agreement
    • Identification of preference share and optimal price range
    Project Outcomes

    Solution/Outcome

    • The current scenario of cybersecurity maintenance agreements for recently purchased DI Equipment was understood and satisfaction with those existing agreements were highlighted
    • Must-have features expected in cybersecurity agreements were evaluated
    • The expectations of different target groups were determined
    • Importance of the Attributes and Levels were assessed using conjoint analysis.
    • New Cybersecurity Maintenance Agreement Offering was designed and proposed to the client

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