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CARDIO VASCULAR INFORMATION SYSTEM (CVIS)

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    Client Objectives

    • Identify the current unmet needs of CVIS solutions for Atrial Fibrillation (AFib) management
    • Evaluate current usage & perception of competitors
    • Analyze the CVIS market & perceptions of a new cadiology solution dashboard
    • Develop a comprehensive pricing & market positioning strategy for the new dashboard
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    Our Project Approach

    • Quant Insights: Structured online surveys to capture feedback on the new cardiology solution dashboard.
    • Market & Competitor Analysis: Evaluation of current market unmet needs, CVIS usage trends & competitor positioning
    • Final Analysis: Defining an optimal pricing & value proposition strategy for the new dashboard
    • Stakeholder Coverage: 100 surveys with Cardiologists, Chiefs of Cardiology dept., and CIO/CMIO/IT Directors
    • Extensive Coverage: US, UK, and Germany
    Project Outcomes

    RESEARCH OUTCOME

    • Gap Analysis revealed critical challenges in early detection & intervention, driving the design of the new dashboard
    • Competitive Positioningenabled the client to differentiate from key players & develop a strong brand positioning for the new dashboard
    • Pricing Model was optimized to reflect regional preferences, boosting market adaptability
    • Concept Testing helped the client’s market entry strategy by prioritizing regions where the concept was viewed as most relevant & impactful.

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