Cetas Healthcare | Business Expansion into Primary Care Market
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Business Expansion into Primary Care Market

20 Feb Business Expansion into Primary Care Market

  
ASSESS THE BUSINESS CASE FOR SELLING IMAGING TECHNOLOGY TO MIDWIVES
Objectives
  • Understand & study the midwife market landscape
  • Understand the practice profile and commercials
  • Understand the interest in training & equipment
  • Establish regulatory & logistics challenges
  • Identify the potential partners for implementation
Client Profile
  • A global medical technology company manufactures and sells a broad range of medical imaging and information technologies, medical diagnostics, patient monitoring systems, performance improvement, drug discovery, and biopharmaceutical manufacturing technologies
Approach
  • Extensive desk research, qualitative research and quantitative interviews to establish the key information points
Insights
  • Very clear picture in terms of likely financial impact and ROI for private midwives, point of entry
  • Stakeholders can help remove regulatory barriers
  • Pricing strategy for the initiative is critical
Impact

The client worked on the regulatory access part of the program and was expected to roll out the initiative

“Regulatory and pricing challenges are the key factors in unlocking this business opportunity”