Insights on hospital structure and utilization, physician diagnostic test selection criteria, and reimbursement are delved into.

Physician’s brand perception and their rank of medical device companies based on 15 KPIs such as technology, clinical evidence, patient outcome, etc. Moreover, diligent examination of physician’s brand usage and brand satisfaction levels, and the factors such as ease of use of the device, and cost-effectiveness among others affecting brand usage have been covered.

Future trends such as reduction in scan times, multi-contrast MRI images from a single acquisition and development of Lung MRI are gaining prominence. Breakthrough innovations such as Velocity MRI system by Fujifilm equipped with Synergy Flex coil; and synthetic correlated diffusion imaging (developed by researchers at the University of Waterloo), an MRI tool that detects cancerous tissue by highlighting the differences by capturing and mixing MRI signals at different gradient pulse strengths and timings are expected to be potential disruptors in the market.

Competitor landscape covers market events such as emerging companies, product approvals, clinical trials, partnerships etc. Competitor activities such as FDA approval of Philips’ MR 7700 3.0T MRI system integrated with multi-nuclei capabilities; and collaboration between GE healthcare and Imeka for incorporating Imeka’s neuroimaging technology into GE healthcare’s BrainWave MRI imaging software are covered in the report.