Cetas Healthcare | Surgical Consumables Market Landscape and Opportunity Assessment
A global firm specializing in customer insights and strategy for the medical devices industry
Medical Market Research Emerging Markets Business Analytics Desk Research Qualitative Quantitative Competitive Intelligence
16006
post-template-default,single,single-post,postid-16006,single-format-standard,ajax_fade,page_not_loaded,,side_area_uncovered_from_content,wpb-js-composer js-comp-ver-4.5.3,vc_responsive

Surgical Consumables Market Landscape and Opportunity Assessment

20 Feb Surgical Consumables Market Landscape and Opportunity Assessment

  
MARKET OPPORTUNITY ASSESSMENT FOR SURGICAL SUPPLIES
Objectives
  • Establish market size and average selling prices for various surgical supply product categories
  • Estimate market share analysis of the various product segments in surgical supplies
  • Assess key trends, drivers, barriers and distribution best practices for surgical supplies
Client Profile
  • A European healthcare organization manufactures and sells a broad range of medical and surgical supplies
Approach
  • Competitive Intelligence interviews to understand key competitor activities, strategies, and tactics
Insights
  • A meticulous assessment strategy was implemented
  • In-depth products and price segments
  • Purchasing patterns that would leverage the marketing approach for these products
  • Various market drivers/barriers that would help orient the client’s offerings in the market
Impact

The client is now formulating the pricing strategy and thus planning a successful launch of their product segments

“Each product sub-segment required different approaches and strategy”