Cetas Healthcare | Sales & Marketing Data Analytics
A global firm specializing in customer insights and strategy for the medical devices industry
Medical Market Research Emerging Markets Business Analytics Desk Research Qualitative Quantitative Competitive Intelligence
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Sales & Marketing Data Analytics.

Success doesn’t necessarily come from breakthrough innovation but from flawless execution. A great strategy alone won’t win a game or a battle; the win comes from basic blocking and tackling.”

“Medical technology companies are critically dependent on salesforce to inform customers about their products and to drive sales. At the same time, sales channel is expensive and more importantly, a fixed cost – typically ranging from 10% – 30% of the net sales. Hence, a combination of analytics driven strategy and efficient operations of a salesforce are essential for companies to maximize bottom-line and shareholders’ wealth.”

 

The key decisions involved in efficient execution of salesforce strategy are-

  1. Salesforce Sizing: Is salesforce size sufficient to cover the target geographies adequately?
  2. Salesforce Structuring: Are resources allocated optimally among products, customer segments and geographies?
  3. Geographical Deployment: Are sales territories too large to adequately cover all the accounts or are they too small that sales people are calling low value customers?
  4. Incentive Plan: Is goal setting fair and incentive scheme motivational enough to drive salesforce to achieve objectives?

Cetas Analytics has developed state-of-the-art solutions to help answer these questions. The solutions are based on robust statistical methods and it provides easy-to-use user interface for analysis and results.

Our team of data scientists, subject matter experts, analysts, and data modelers create custom analytics solutions for clients to help them face the future with confidence.