In medical devices industry, the quality of a company’s forecasts can determine the pace of its commercial success and the scope of its competitive advantage.
Cetas Healthcare offers innovative and customised forecasting solutions for medical devices manufacturers of capital equipment as well as small devices in markets served direct or through dealers/distributors.
Our forecasting services help organizations:
Determine if a market warrants investment
Develop a compelling brand strategy
Evaluate a product’s likelihood of success
Consider emerging economic and healthcare-related issues by country
Understand macro trends shaping the market
Validate a company’s own forecasts to establish annual targets
Set and manage performance expectations
Forecasting for In-Market Products
Cetas Healthcare uses promotional response modeling techniques for near term (e.g. next quarter) forecasting. It begins with estimation of historical sales due to sales-force effort; macro-economic variables and known market events capture change in market dynamics and lead indicators detects changes in consumer preference. The approach: