Almost all the executives believe in the principle that investment in sales and marketing drive the sales and profitability, however there are empirical evidences that many of them end up defying this simple logic. Studies show that managements size their companies sub-optimally at ~83% of optimal size. Why does it happen?
Cetas HC’s proprietary Salesforce Sizing Platform (OptimaForce ™ ):
Our team of Data Scientists has developed a robust algorithm to deconstruct sales data and attribute it to:
We then calculate promotion response curves and projects profit and loss account at different size scenarios. Key outputs: