A global firm specializing in customer insights and strategy for
the medical devices industry
Cetas Healthcare | Quantitative Market Research
Find quantitative solutions to all your business related issues. Cetas Healthcare offers a complete bouquet of quantitative market research methodologies (online, telephone, face to face, conference research) and solutions (segmentation, pricing, positioning, conjoint, etc.)
Medical Market Research Emerging Markets Business Analytics Desk Research Qualitative Quantitative Competitive Intelligence
Quantitative market research studies are designed to assess, predict, and estimate buyer attitudes and behaviors, used for market sizing, market segmentation, and uncovering “drivers” for brand and product preference.
Using a range of sampling strategies, quantitative market research studies project results of quantitative market surveys to the entire marketplace. Cetas Healthcare offers full range of quantitative market survey methodologies including online surveys, personal quantitative interviews, and phone surveys.
Cetas Healthcare offers a comprehensive portfolio of quantitative solutions for specific business issues:
Market Sizing Surveys
Advanced Segmentation Modeling
Perceptual Maps/Correspondence Maps for Market Positioning
Conjoint Analysis for New Product Development
MaxDiff Analysis for Product Introduction to New Markets
Price Sensitivity Meter/Gabor Grange for New Product Pricing
Price Value Maps/Brand Price Trade-off for New Markets Pricing