Cetas Healthcare | Pre-Launch Market Assessment for a Hospital Chain
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Pre-Launch Market Assessment for a Hospital Chain

20 Feb Pre-Launch Market Assessment for a Hospital Chain

  
PRE-LAUNCH OPPORTUNITY ASSESSMENT STUDY FOR DIALYSIS CENTERS
Objectives
  • Establish the current market size, dynamics, future addressable market and growth potential for ESRD and potential patients undergoing dialysis
  • Understand competitors (hospitals) perspective about key aspects of entering into standalone dialysis centers market
Client Profile
  • A global integrated healthcare provider with presence across a wide range of delivery segments including primary healthcare, day care specialty healthcare, hospitals, dental clinics and diagnostics
Approach
  • Desk Research
  • In-depth interviews with KOLs , key suppliers of, competitors & Private health insurers, etc.
  • Quantitative Research to evaluate the actual market scenario at ground level
Insights
  • Recommended specific cities / towns as well as launch strategies for the client
  • PPP and PPT models are preferred across towns ranked in the order of their market attractiveness
Impact

The client launched over 100 dialysis centers in the target cities taking into account, the recommended promotional and partnership strategies

“High investment is required to setup standalone dialysis centers”