Cetas Healthcare | Opportunity Assessment for Continuous Glucose Monitoring Solution
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Opportunity Assessment for Continuous Glucose Monitoring Solution

20 Feb Opportunity Assessment for Continuous Glucose Monitoring Solution

  
TRANSACTION SUPPORT TO EUROPEAN MEDICAL DEVICE COMPANY ACQUISITION
Objectives
  • Find ways to add value to existing offerings by working closely with stakeholders across value chain
  • Identify potential market synergies from acquisition
  • Test the concept solution around integrated patient management – value proposition, GTM, pricing, etc
Client Profile
  • A global medical technology company developing and selling advanced diabetes care products and solutions like continuous blood glucose monitors, SMBG, disease management programs, consumables and accessories.
Approach
  • A comprehensive approach to evaluate patients, care sites, and KOLs/policy drivers
  • Focus group discussions with patients under advanced care; In-depth interviews with specialist clinic owners/Corporate Strategy executives; In depth discussion with KOLs
Insights
  • A clear patient persona and understanding of actual level of care delivery at various clinical sites is critical
  • Opportunities exist for this new device and services
  • Attitudinal gaps towards the respective hazards are essential, and the need is strong to understand this
Impact

Clearly deciphered customized product offerings along with precise value props across each of the solutions

A clear understanding of the different business strategies for the respective markets under scope

“Convenience and on-demand support are the most important patient needs. Patients actively seek clear value for their spending in specialty care”