Cetas Healthcare | New Product Concept Evaluation In Emerging Markets
A global firm specializing in customer insights and strategy for the medical devices industry
Medical Market Research Emerging Markets Business Analytics Desk Research Qualitative Quantitative Competitive Intelligence
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New Product Concept Evaluation In Emerging Markets

20 Feb New Product Concept Evaluation In Emerging Markets

  
OPPORTUNITY ASSESSMENT, CONCEPT TESTING AND MARKET POTENTIAL EVALUATION
Objectives
  • Assess the current oncology market landscape
  • Develop an in-depth understanding of oncology workflow across hospital types
  • Awareness & attitude of healthcare workers towards occupational hazards related to chemotherapy
  • Evaluate market potential and future opportunities
Client Profile
  • A global medical technology company engaged with manufacturing and selling drug delivery and diagnostic range of devices along with other instrument systems and reagents for several infectious diseases
Approach
  • Desk research for market landscape and occupational hazard guidelines
  • Face to face in-depth interviews for current challenges, requirements, concept testing
  • Quantitative research for product specs, ideal pricing by segments and market potential estimation
Insights
  • Identified awareness & attitude toward occupational hazards involving chemo drugs
  • Determined the potential for the new device by mapping existing solutions and implementation
  • Big need to mitigate attitudinal gaps towards the respective hazards
Impact

Helped client decipher the customized product offerings along with precise value props across each of the countries. Also developed a clear understanding on the different business strategy for the respective markets under scope.

“Total addressable market is over $30Mil between private and public hospitals”