Cetas Healthcare | mHealth Market Landscape and Opportunity Assessment Study
A global firm specializing in customer insights and strategy for the medical devices industry
Medical Market Research Emerging Markets Business Analytics Desk Research Qualitative Quantitative Competitive Intelligence
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mHealth Market Landscape and Opportunity Assessment Study

20 Feb mHealth Market Landscape and Opportunity Assessment Study

  
OPPORTUNITY ASSESSMENT FOR MOBILE HEALTH SOLUTIONS
Objectives
  • Explore key applications, segments, trends and drivers/barriers of the mobile health space in India
  • Identify key competitors and their offerings
  • Determine various business models currently implemented/planned
  • Identify current alliances, stakeholders, leaders etc.
Client Profile
  • A global medical technology organization engaged in developing and selling diagnostic as well as therapeutic range of devices across Cardiac Rhythm Disease Management, Spinal and Biologics, Cardiovascular, Diabetes and Surgical Technologies
Approach
  • Desk research to develop a broad market landscape
  • Qualitative, in-depth interviews for deep insights
Insights
  • Defined the various segments currently operating, prospective segments, business models, current applications etc. of mobile health
  • Secondary research space is restricted
  • Validated unmet needs
Impact

Client devised a procedural framework, a step by step guide for entering the market, along with recommendations on potential partnerships and target customers for prospective accomplishment

“Vast need exists across diagnostic and monitoring segment due to high mortality rates. Highly unmet, enormous scope for new entrants”