Cetas Healthcare | Market Landscape and Opportunity Assessment
A global firm specializing in customer insights and strategy for the medical devices industry
Medical Market Research Emerging Markets Business Analytics Desk Research Qualitative Quantitative Competitive Intelligence
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Market Landscape and Opportunity Assessment

20 Feb Market Landscape and Opportunity Assessment

  
OPPORTUNITY ASSESSMENT FOR DR AND OPHTHALMIC EQUIP IN INDIA, THAILAND, VIETNAM
Objectives
  • Establish key market segments, number of clinicians, equipment penetration levels, and go-to-market strategy for major competitors
  • Establish market metrics such as market size of individual segments, market share analysis, ASPs etc.
  • Map customer decision pathway, unmet needs, etc
Client Profile
  • A global provider of consumer, business-to-business and industrial digital imaging solutions. Among other solutions, it deals with Digital radiography products and ophthalmic (retinal) cameras
Approach
  • Desk Research to create a broad market landscape for the products in scope
  • Competitive Intelligence interviews for in-depth quantitative and emerging trends
  • In-depth qualitative research
Insights
  • Evaluated the market size and growth trends of the various product segments including mobile and fixed DRs (among others)
  • Narrowed our efforts to the demand side
  • Identified target segments for the products in scope
Impact

Client devised a tailored marketing and sales plan by mapping the decision making process, the unmet needs and the various customer preferences and perceptions

“While private centers are numerous, percentage of public centers is growing rapidly”