Cetas Healthcare | Domestic Competitors Landscape in China
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Domestic Competitors Landscape in China

20 Feb Domestic Competitors Landscape in China

  
CUSTOMERS’ VIEWS AND MARKET ACTIVITIES OF DOMESTIC MANUFACTURER
Objectives
  • Understand customers views on local manufacturers
  • Evaluate healthcare reform, and other forseeable impact on local manufacturers
  • Understand overall impression of the sales reps’ visits and market activities
Client Profile
  • An outstanding company, who develops, manufactures and markets products that simplify, automate and innovate complex biomedical testing
Approach
  • Segmentation of target respondents (sample split) across level II and III hospitals in Tier I and II cities
  • In-depth qualitative interviews to understand views and overall impression of domestic manufacturers
Insights
  • Qualitative perceptual maps outlining competitive positioning of key competitors in the market
  • There was little differentiation among key international companies
Impact

The client is in the process of fine tuning the positioning strategy, and is re-launching key offerings in the market

“Undifferentiated offerings is a bigger challenge than the presence of domestic manufacturers”