Cetas Healthcare | Business Opportunity Assessment for an Emerging Hospital Segment
A global firm specializing in customer insights and strategy for the medical devices industry
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Business Opportunity Assessment for an Emerging Hospital Segment

20 Feb Business Opportunity Assessment for an Emerging Hospital Segment

  
MARKET ATTRACTIVENESS STUDY ACROSS HOSPITAL SEGMENTS IN INDIA
Objectives
  • Understand overall healthcare delivery system, structure and segmentation
  • Understand each segment in detail w.r.t. procedure types and volume, current operational & financial model, future positioning plan
Client Profile
  • A global medical technology company developing and selling Cardiac Rhythm Disease Management, Spinal and Biologics, Cardiovascular, Neuromodulation, Diabetes, and Surgical Technologies
Approach
  • Desk research for a broad understanding of the market landscape
  • In-depth qualitative research to assess the current infrastructure, budgets, priority areas and expectations from global med-tech companies
Insights
  • Certain Tier II cities emerged to be the most lucrative investment options for the client
  • Mapped precise financial and non-financial incentives that private hospitals have been looking to execute expansion plans
Impact

The client is now looking to design customized financial packages to partner with the hospitals and also address their unmet needs with regards to CME, facilitation of accreditation, etc.